DON’T TELL MAMA | TELLERS

Campaign: @donttellmama_studio

Client: Don't Tell Mama

Goals:

• Brand awareness on a regular base in order to create an iconic essence, while making the brand and the its products unforgettable.

Summary:

Each month, we choose 10 – 15 ‘it’ people to be our brand’s Tellers. Those fashion oriented figures with large scale of followers have the lifestyle, interest, vibes and values it takes to relate to tell our story. The Tellers posted authentic posts wearing DON’T TELL MAMA’s shirts and kept the local discussion and relevancy of the brand among the Tellers audience.