WIZ KHALIFA | TELLERS

Campaign: #wiziscoming

Client: 3A Productions

Goals:

• Create a public discussion, support and intensify the word about Wiz Khalifa’s arrival to Israel among the target audience.

Summary:

We chose to raise the awareness not only to the concert, but to Wiz himself. Therefore, we divided the campaign to 2 steps.

1. Generating a conversation about the concert among the target audience, using TELLERS from the relevant fields of content:

   We carefully chose from all around the Israeli Hip-Hop spectrumto share their specialtalent, experience and feelingsabout Wiz Khalifa’sarrival.

   The posted an authentic content, using their own text and creative to show enthusiasm, love and respect to Wiz.

   To make a big HYPE and public discussion, we added the following hashtag: #wiziscoming

2. Getting to wider audience by spreading the word about Wiz’s music and concert using TELLERS with massive amount of followers:

   We targeted the activity towards teens between the ages of 15-24, mostly from the periphery. TELLERS with wide range and mass of followers were chosen to make it clear where all the “Cool kids” are going to be on June 25th.

   The word spread out and a public conversation has been generated all over the web using our #hashtag.

   307 hashtags were recorded (Only on Instagram)