GORDON | STRATEGY & PLANNING

Client: Gordon Tours

Goals:

• Building digital marketing strategy for the brand.
• Translating the offline reputation to online preference.
• Reaching new audience.

Summary:

At the early 2016 the 40 years old brand decided to build digital presence for the first time.  The brand has a highly positive reputation among its audience  and challenge was link them to the digital assets. By conducting a strategy for each sub-brand and audiences we managed to reach the offline loyal customers and gain new customers with quality content & exclusive offers.