GORDON | STRATEGY & PLANNING
Client: Gordon Tours
- Building digital marketing strategy for the brand.
- Translating the offline reputation to online preference.
- Reaching new audience.
At the early 2016 the 40 years old brand decided to build digital presence for the first time. The brand has a highly positive reputation among its audience and challenge was link them to the digital assets. By conducting a strategy for each sub-brand and audiences we managed to reach the offline loyal customers and gain new customers with quality content & exclusive offers.