ZER4U | SHAVUOT
GETT | AIRPORT PICK-UP SERVICE PROMOTION
04 May 2017
DON’T TELL MAMA | GO TELL MAMA
02 July 2017
Campaign: The connection between Shavuot and Zer4u
Summary:Finding a marketing strategy takes immersion in data, an active human mind and the proper context. In this case we've come to understand that the local Target Audience naturally associates Shavuot with flowers. For ZER4U the concept became clear. We decided to prove this idea in the form of a pop-quiz video showing parents and their kids facing simple questions about the holiday. The results were great, fun and created relevant content that displayed a strong message for the viewer.