REPLAY | SUMMER COLLECTION 2016
Campaign: Summer Collection 2016
- Create an awareness to the new collection
- Create customer data base
- Driving people to physical stores
A landing page was built and provided info about the collection and where to get it. You liked it? Great. Sign up and get special offer directly to your mobile & redeem it in one of the brand stores. The campaign was launched in 3 paid media networks (facebook, instagram, GDN) in order to reach all segments of the target audience. Campaign reached more than 200,000 unique users with 18% (!) conversion rate.