REPLAY | SUMMER COLLECTION 2016

Campaign: Summer Collection 2016

Client: REPLAY

Goals:

• Create an awareness to the new collection
• Create customer data base
• Driving people to physical stores

Summary:

A landing page was built and provided info about the collection and where to get it. You liked it? Great. Sign up and get special offer directly to your mobile & redeem it in one of the brand stores. The campaign was launched in 3 paid media networks (facebook, instagram, GDN) in order to reach all segments of the target audience. Campaign reached more than 200,000 unique users with 18% (!) conversion rate.