APRIL | TELLERS

Campaign: #SMELLABRATION

Client: April

Goals:

• Create awareness to "April Body” products using influencers with perfect touch across the social network platforms.

• Positioning “April Body” products as a daily yet quality care products.

Summary:

The TELLERS made a sneak peak to their favorite care products. The plan was to take daily situations and enrich them with colors, scenes and freshness. The tellers were asked to show how a daily beauty routine turns into a real celebration, using the hashtags #smellabration & #april_body.